STRATEGIC

& VISUAL

BRAND

CONSULTANT

SABRINA SAVANCIUC

SERVICES

BUSINESS
AUTHENTICITY

The first step will be an introduction and immersion into the universe of your business , a phase where I’ll be asking lots of questions to help all of us better understand how it all began and why, how it’s evolved over time, and, most importantly, where you want it to go next.

I strongly believe that a business’s identity and direction are, in many ways, a reflection of its founder. So many of these questions will naturally blend strategic business aspects with more personal ones, your ambitions, desires, and the way you relate to your brand and vision.

My goal throughout this process is to guide us toward uncovering the true intentions behind the business. to understand deeply what we want to achieve and then translate that into a set of guiding “rules” or a brand playbook. This document will become your long-term brand bible, helping steer and align every future business decision.

This first step includes a series of brand immersion sessions, conversations, interviews, and questionnaires, followed by moodboard creation and a deep exploration of the business essence. From there, we’ll move on to defining the brand’s direction, identity, and building this foundational playbook together.

BUSINESS
VISUAL
ALIGNMENT

The second step is where things get practical. This is when we start bringing the new identity to life and applying it across different touchpoints, from the website, to product design, presentation layouts, and the Instagram page, launching events and photosessions. This can even mean creating the right briefings and keeping in touch with architects, and other partners to make sure the results are in line with the new identity.

My role here is to make sure that every creative and strategic decision we make during this phase stays true to the brand’s identity, that everything feels cohesive, intentional, and unmistakably you.

COMMUNICATION
STRATEGY

The communication strategy is where we define how your brand speaks to the world, the tone, the rhythm, and the personality behind every word, image, and gesture. It’s about translating the brand’s essence into consistent and meaningful conversations across all channels, from social media and website copy to press releases, collaborations, and client interactions.

My goal in this phase is to create a clear and actionable framework that helps anyone representing the brand communicate with the same voice, one that feels authentic, aligned, and instantly recognizable. It’s not just about what we say but about how we make people feel through every message we share.

PRODUCT DEVELOPMENT
STRATEGY

The product development strategy focuses on shaping or refining the products and experiences that bring the brand to life. It’s about making sure that every product, service, or offering reflects the brand’s identity and values, not just in how it looks, but in how it feels and performs.

In this phase, we explore how each product connects to the overall story, what it communicates, and how it supports the long-term vision of the brand. My goal is to ensure that every new development feels intentional, aligned, and naturally part of the same ecosystem, so that the brand grows coherently and beautifully over time.

BRAND IDENTITY

The brand identity is the heart of it all, the visual and emotional expression of who you are, whether we’re talking about a business or a personal brand. It’s how your essence translates into shapes, colors, words, and experiences that people instantly recognize and connect with.

This phase is about defining what makes the brand unique, how it should look, sound, and feel across every touchpoint. My goal is to capture the true personality behind the brand and bring it to life in a way that feels authentic, timeless, and aligned with the larger vision, so that everything that follows builds naturally from this foundation.

EVENTS CONCEPT

The event concepts are where the brand steps off the page and comes to life in the real world. Each event becomes an experience that translates the brand’s story into something people can feel, taste, and remember.

This phase is about designing moments, from intimate gatherings to large-scale launches, that embody the brand’s energy and values. My goal is to ensure that every detail, from the setting and atmosphere to the flow of interactions, feels aligned with the brand’s identity and leaves a lasting emotional imprint.

PERSONAL BRAND ALIGNMENT

The personal brand alignment is about ensuring that you, as a brand yourself, are fully in tune with your own values — and equally aligned with the business or brand you represent. When these two worlds reflect and strengthen one another, they create a powerful, coherent story that feels authentic and magnetic.

This phase explores how your personal presence — visually, aesthetically, and through communication — can naturally build upon and enhance the main brand. We look at how you show up: your visual style, your tone of voice, your core messages, and how they all contribute to the larger narrative. My goal is to create harmony between the personal and professional identities, so that together they elevate the brand’s perception and deepen its impact.

PHOTO SESSION
GUIDANCE

Photo Session Guidance is about making sure every image,whether it’s for you personally or for your brand truly reflects who you are and what you want to communicate. A photoshoot can often feel intimidating or uncertain, but with the right direction, it becomes a creative and empowering experience.

My role is to guide you through the entire process with both aesthetic sensitivity and strategic vision. From choosing the right mood, setting, outfits, and photographer, to defining the energy and story behind each shot, I help ensure everything aligns with your personal essence or brand identity. The result is a collection of images that not only look beautiful but also feel authentic, cohesive, and deeply aligned with the story you want to tell.

BUSINESS TREND UPDATE

The business trend update is about staying aware of what’s happening around us, understanding how the world, the market, and consumer behavior are evolving, and how these shifts might influence or inspire the brand’s next moves.

This phase brings a fresh perspective on emerging trends, aesthetic directions, and strategic opportunities relevant to your business. My goal is to identify what truly resonates with your brand’s DNA, so we can adapt intelligently rather than react impulsively, keeping the brand current, inspired, and one step ahead while remaining true to its core identity.

BUSINESS LAUNCH STRATEGY

The business launch strategy is where everything we’ve built comes together and meets the world for the first time. It’s the moment when the brand takes its first public step, with clarity, confidence, and a clear sense of purpose.

This phase focuses on crafting a smart and emotionally resonant launch plan: defining the key messages, timing, visuals, tone, and experiences that will introduce the brand in the most impactful way. My goal is to ensure that the launch doesn’t just create visibility, but connection, that it positions the brand powerfully, tells a compelling story, and sets the foundation for lasting growth.

ENTREPRENEUR GUIDANCE - FROM IDEA TO REALITY

Entrepreneur Guidance – From Idea to Reality is about walking alongside you through one of the most delicate and defining moments of your journe, launching or repositioning your business. These stages can often feel overwhelming, filled with countless decisions and emotions, and having someone who truly listens and understands both you and your vision makes all the difference.

My role here is to be that steady presence, guiding you with business expertise and creative clarity, helping you keep your eyes on the bigger picture, stay anchored in your values, and make decisions that align with your brand’s true direction. I know every step of this process, what needs to be done, and when. I can walk you through it with structure, warmth, and care, while keeping faith and optimism alive, even when things feel uncertain.